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Notes on product strategy, AI UX, and decision design.

Deep dives into how we research, frame, and design digital products—from conversational AI experiences to high-trust financial workflows.

Mortgage UX rate comparison and decision support interface illustration

Financial Services UX June 28, 2026 · 6 min read

Why Mortgage Products Need Better UX, Not More Features

Mortgage applications are among the most complex digital journeys. Here is how UX design simplifies rate comparison, reduces cognitive load, and builds trust throughout home financing.

Fatma Doğan Seçkin

Founder & Principal Product Designer

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